The New Digital Marketing Trends You Must Adopt in 2022 By Olatuja Gabriel-Wealth
The New Digital Marketing Trends You Must Adopt in 2022
Olatuja Gabriel-Wealth a founder of Geewealth Marketing Agency. He is a publisher and writer. He has degrees in marketing, business strategy. He has several years in consulting, and has helped clients achieve exceptional results on all of their digital marketing.
Digital marketing is rapidly evolving. While conventional outbound marketing has been fairly static in recent decades, inbound marketing has become increasingly dynamic.
First, what is inbound and outbound marketing?
Inbound marketing is a business approach that attracts customers by creating valuable content and experiences tailored to them. Some examples of inbound marketing are Blog articles, Videos, Web design, Email campaigns, Self-service tools, Conversational marketing tools etc. Inbound marketing is tailored towards solving the audience problems.
On the other hand, outbound marketing interrupts your audience with content they don’t always want. TV and radio ads, telemarketing, banner and display ads, billboards, newspaper and magazine ads, cold calling, pop-ups and pop-unders, and contextual ads are examples of outbound marketing that
Here’s a quick look at how rapidly digital marketing is changing.
Marketing Personalization for the Target Audience
The most successful businesses and marketing professionals understand that digital marketing works much better when personalized for the target audience than a generalized audience.
With the aid of data tracking and metrics, it is now possible to personally tailor ads to specific buyer personas.
As a business, it is essential to invest the time and effort necessary to understand the specific platforms your audience uses, how those platforms are used and what, exactly are the target customers’ desire. This allows for the personalization of messages for the specific demographics.
This hyper-focused approach is highly effective at transmitting messages to the target audience in a manner that encourages them to move through the sales funnel for conversion into paying clients or customers.
Advert personalization maximizes the value of every penny spent on the advertising campaign, boosts customer loyalty and sets the stage for success for posterity in the form of loyal clients.
Your marketing team or outsourced marketing partner can help you achieve this through the use of various tools, campaign breakdowns and effective customer flow strategic planning. However, if you don’t gave a marketing team, you can consult the Author of this article here.
Conversational Searches and The Continued Rise Of AI
Artificial intelligence has the potential to revolutionize digital marketing in the years ahead. As an example, conversational searches make it easy for an individual to verbalize a question and sort through the results in the form of a dialogue. Instead of “Pick from these topics,” we’re now seeing “Ask me a question, and I’ll find the answer.” Though the vast majority of people do not yet interact with conversational AI on a daily basis, a growing number of individuals are engaging with tech tools to obtain information. Websites and other components of online footprints optimized for such searches enjoy a competitive advantage in the content marketing battle.
Search engines like Google are advanced to the point that they can listen to verbalized queries, process them and transmit the requested information using text or an automated voice. The AI powering voice search technology is improving everyday, meaning it will soon reach a mainstream tipping point at which it is socially normative to search for content, products, services and just about everything else through verbal interactions with machines.
Meta Becoming Universal
In Q4 2021, Facebook changed its name to Meta. While roughly half of consumers think the name change was a response to the company’s public relations challenges, it was also a strategic semantic marketing move, as Facebook pivots toward a virtual reality community in which individuals interact with one another as digital avatars in a non-physical world.
Digital advertising is also making the transition to Meta’s Metaverse, games and virtual reality experiences. It might not be long until everyday people spend hours in the metaverse on a daily basis.
The virtual escape presents businesses and marketers with a golden opportunity to build a rapport with target customers in the form of virtual ads. Keep in mind that Meta (formally Facebook), reaches 3.6 billion people every single month with no sign of slowing down regardless of how we may feel about them, meaning it is prudent to begin preparing ads for the metaverse that will soon be seen by coveted prospective customers.
Marketing is becoming less formal and more informal which is characterized by quality interactions with the target audience. Conversational marketing may be considered an in-person conversation where you wouldn’t lead by shouting. It is rather interactive. Conversational marketing in the form of chatbots and social media is rapidly evolving and growing more popular.
The spike in the use of conversational marketing is partially due to shifts in consumer behaviors, which have been expedited in recent years by the influx of tech innovation.
More and more businesses are directly interacting with target customers in real time through direct and indirect messages, with chatbots playing a more significant role in interactions with target customers. Such conversations will inevitably scale upward and become more seamless as the year unfolds.
Chatbots and social media conversational marketing will become increasingly important as interactions between target customers and businesses continue to be redefined in year 2022 and beyond.
Amazingly for some businesses, customers respond positively to the use of chatbots and, conversational marketing in general in a digital context. Such a marketing strategy enhances the relatability of the brand, ultimately providing the customer with fulfilling dialogue that heightens the chances of timely conversions.
These are just a few of the massive developments for digital marketing we saw in 2021. These and many others will continue to grow exponentially in use and return in 2022. I’m excited to see how current technology will impact existing marketing and even more excited to see what new technologies are developed that will continue to change the marketing landscape.