Top 7 Free and Cheap Marketing Strategies for your Business in 2022
Top 7 Free and Cheap Marketing Strategies for your Business in 2022
By Olatuja Gabriel-Wealth (ACICRM, Business and Marketing Specialist)
What is Marketing
According to Wikipedia, marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising etc.
In other words, Marketing is the practice of increasing awareness, consideration, purchase/repurchase and preference for a product or service through consumer-driven benefits, advertising, packaging, placement, pricing and promotions.
Segments of Marketing
The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing.
B2B marketing
B2B (Business-to-Business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (who are consumers consumers) typically uses B2B marketing strategies.
B2C marketing
B2C (Business-to-Consumer) marketing refers to the tactics and strategies in which a company promotes its products and services to individual people.
Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.
C2B marketing
C2B (Consumer-to-Business) marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations.
With C2B, the seller is an individual consumer and the buyer is a business or company.
Example of C2B is a food blogger who charges a food manufacturing company to promote a food product on his blog. Normally, the blogger is a food consumer and the food company is the business.
C2C marketing
C2C (Customer to customer) marketing represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction. The third party typically gets a fee or commission from the customer for facilitating the transaction. With C2C, both the buyer and the seller are consumers who complete a transaction.
Top 7 Free and Cheap Marketing Strategies
Importance of marketing
There are many important things marketing can do for your business. That is why you need to adopt many marketing strategies. Here again is an opportunity to know the importance of marketing to your business.
- Marketing strategies to boost sales
- Marketing is an effective way of engaging customers
- Marketing helps to build a relationship between a business and its customers
- Marketing helps you to set better goals for your business
- Marketing creates revenue options
- Marketing is a communication channel used to inform customers
- Marketing helps the management team to make informed decisions
- Marketing helps you to build a reputation for your brand
- Marketing aids in providing insights about your business
- Marketing helps your business to maintain relevance
- Marketing gives your business an edge over of your competitors
Top 7 Free and Cheap Marketing Strategies you must Never Undermine
1. Owning a Business Website
Having a website give your business an online presence, It is a strategy that allows you to market your business online. A website is also important because it helps to establish credibility as a business. A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful.
Having a website makes it very easy for prospective customers to find you, read up about your business or company, discover what you do, and answer a bunch of questions they have on your minds.
Do you need a dynamic website for business or other purposes? Geewealth Technology is a trusted IT company that can help you to deliver a dynamic website tailor-made for your business. Contact them here.
2. Listing on Business Directories
Business directories collate and present the key information of the businesses listed within the directory in a readily digestible format. The purpose of business directories is to provide the user base with the information they need to become aware of, contact, locate and otherwise interact with businesses.
Having a listing profile on reputable sites means your business will appear more frequently than perhaps your website will.
Creating or updating your business profile on a directory site will undoubtedly increase brand visibility. Be sure to include as much information as possible.
UList, one of the leading business directories in Nigeria now gives opportunity to businesses and business owners to get listed at no cost, unlike other directories that have subscription plans. Register and list your business here now in few steps.
3. WhatsApp Marketing
WhatsApp marketing is a type of messenger marketing, which implies promoting a brand or business through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales.
To implement WhatsApp Marketing Strategy, you need to:
- Define your goals and KPIs.
- Pin down your target audience.
- Get the business app.
- Create a brand persona.
- Build a contact list.
- Design your communication.
- Deliver great customer service.
Four Ways to Use Whatsapp to Target your Audience
- direct messaging
- broadcasts
- audience groups
- posting on your status
Every business owner and business is a whatsapp user. The major the question they encounter is “How or Where to Get the Whatsapp Numbers”.
Do you need whatsapp numbers for you whatsapp marketing? Contact Geewealth Technology now. This is the first company in Nigeria that deals in general and categories whatsapp databases.
Do you need the whatsapp contacts of different States or local governments? Do you need the Whatsapp numbers of politicians, civil servants, corps members, job seekers, online shoppers, celebrities, etc? Geewealth Technology is your first point of call. Contact them.
They can also help you to send out the messages at a fee.
4. Bulk SMS Marketing
Bulk messaging or Short Message Service (SMS) is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk SMS can benefit all types of businesses, such as financial institutions, service companies, hospitality industry, and retail outlets etc. The service is used to increase brand awareness and provide value added value services to customers. It is utilized for bolstering direct sales and to acquire new customers.
Do you need mobile numbers for you Bulk SMS campaigns? Contact Geewealth Technology now. This is the first company in Nigeria that deals in general and categories mobile phone number databases.
If you need phone numbers of different States or local governments, politicians, civil servants, corps members, job seekers, online shoppers, celebrities, etc? Geewealth Technology is your first point of call. Contact them. They have the database of all registered and active phone numbers in Nigeria and globally. They can also help you to send out the messages at a fee.
Top 7 Free and Cheap Marketing Strategies
5. Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In other words, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Do you need verified email addresses for your email marketing? Contact Geewealth Technology now. This is one of the leading companies in Nigeria and abroad when it comes to extraction and verification of email addresses.
If you need categorized or general email addresses of politicians, civil servants, corps members, job seekers, online shoppers, celebrities, etc, Geewealth Technology is your first point of call. Contact them. They have the database of all registered and active email addresses in Nigeria and globally. They can also help you to send out the messages at a fee too.
6. Search Engine Optimisation (SEO)
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid (also called “Organic”) traffic rather than direct traffic or paid traffic. SEO is implemented on webpages.
Hence, to implement SEO, you must have your own website.
These following are some of the ways to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
- Publish relevant, authoritative and quality content.
- Update your content regularly.
- Always input relevant Metadata which include the “focus keyphrase or keyword” and “meta description”.
- Use alt tags on featured images
- Inserting internal and external links(Backlinks)
- Well arranged content with moderate length per paragraph
- Using the right header type for headings and subheadings
Do you want to implement SEO on your website? Contact Geewealth Technology. They will do a good job.
7. Social Media Content Marketing
Social content marketing is the area where content marketing and social media/business meet. However, the term isn’t only about social sharing or optimizing content for social channels. It’s also about connecting social business, collaboration and newsroom techniques and principles to content marketing.
When you put your business out there on social media, it will help your business to:
- increase your market reach, including international markets.
- do market research and reduce marketing costs.
- attract customers, get customer feedback and build customer loyalty.
- develop your brand.
- increase revenue by building customer networks and advertising.
Some of the ways to use social media include posting engaging contents and sponsoring paid adverts to get more reach.
Do you need a professional to help handle your content and advertising? Contact Geewealth Technology. They will do a good job.
